Digital transformation turned the entertainment industry on its head
The challenge of protecting unstructured data at scale

Superna helps the Media and Entertainment Industry protect its most valuable assets

Emerging technologies and collaborative workflows add complexity to protecting unstructured data
Lack of Organization
Data Volume
Inconsistent Formats
Unstructured data typically lacks organizational. Without clear labels, metadata, or defined data fields, it can be difficult to classify and even more challenging to identify sensitive data requiring protection.
Comprising a multitude of formats, including Word documents, PDFs, PowerPoint files, images, audio files, and multiple video formats, creating a consistent and effective security strategy can be a challenge.
With unstructured data being generated by a multitude of sources – including social media, emails, documents, images, and videos – the sheer volume and rate of growth requires the ability to easily manage across different storage types and regions, adding to the challenge of identifying and protecting sensitive information, along with maintaining regulatory compliance.
Technology has completely transformed the media and entertainment industry.

In everything from pre-production, audio and video to cutting-edge special effects to streaming media and new delivery channels, technology has irrevocably altered the creative industry. And in doing so, it’s also created a significant new challenge: How to protect and manage enormous amounts of unstructured data?

Unlike data created and managed in databases, unstructured data doesn't have a specific format or organization. It’s used – often collaboratively – in the creation of entertainment product and may be repurposed for marketing and distribution. And in all cases, it needs to be protected against unauthorized access and even piracy. But unstructured data is difficult to protect. Why?
Unstructured data is often shared among different stakeholders – including employees, vendors, partners, contractors, even artificial intelligence – creating yet more unstructured data – making it difficult to restrict access to sensitive information and prevent data leakage.
Unstructured data is often stored across several locations – from shared drives and mobile devices to cloud storage across multiple regions – making it difficult to keep track of and adequately protect.
Frequent Collaboration
No Centralized Storage
Bottom line? Protecting unstructured data requires a comprehensive strategy that includes employee training, data classification, encryption, access control, and regular security audits.

For more than a decade, Superna has been at the forefront of protecting and managing unstructured data around the globe. Our tools, technology, and domain expertise help ensure that your unstructured data is protected, secure, and available when and where you need it.
Learn how your organization can benefit from aligning with the strategies laid out in MovieLab's 2030 Vision and future-proof your media company

Securing the Future of Media Production
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